This is the information age; people want answers, and they want them quickly. In recent years, client-business relationships have made a significant shift toward chat-based, email, and social media communication. Don't let these changes move you away from a traditional phone system.
Although your customers enjoy the luxury of these tech-savvy communication methods, they still crave and deserve the simplicity of a phone call. Learn some of the reasons why telephones are great for business.
1. Enhanced Professionalism
Professionalism is more than just action; it is also a look. If there are two companies and one only offers email and social media communication, while the other company provides these avenues, as well as a phone number, the latter of the two will likely earn the professionalism label.
People are highly likely to do business with a company they deem professional but not necessarily with one they view otherwise. A dedicated phone line gives your company a more professional look. For small businesses just starting out, the look of professionalism can take you a long way, as it makes your brand appear trustworthy.
When customers are exchanging their private and financial information with you, a feeling of trust is vital.
2. Precise Communication
A tweet is but so many characters, and the average person doesn't have the time nor the patience to send an essay-style message. Particularly when it comes to concerns that are technical, such as a malfunctioning product, a lot of information can be lost or missed in translation when you rely solely on online communication methods.
Nothing is more proficient than the back-and-forth engagement of two people on the phone. When customers have a concern, they can speak with a live person who is readily available to meet their concerns, not wait several hours, or even days, to receive an online response.
You will find that a phone system allows you to satisfy your customer needs more efficiently.
3. More Business Opportunities
Customers and clients have reservations when a company doesn't have a phone line, but other businesses may be unforgiving and may opt not to interact with these companies altogether. Other business owners want confidence that your company is professional and that they aren't taking a risk, and the lack of a phone line may not deliver this message.
Even if some companies want to partner with you, a lack of a business phone can cause you to lose out on business deals. When a company is contacting you about a potential venture, they want a swift response.
A network error that cuts off your access to the internet could leave you unresponsive for days, and the company may move on. A phone line keeps you connected.
4. Healthier Client Relationships
When you provide the customer with a service or product and they in turn supply you with compensation, this exchange is called a relationship for a reason. With this structure, each party is giving, and each party walks away feeling served and appreciated.
Installing a dedicated business phone for your company can improve your client relationships because it shows customers that you care. A dedicated phone sends a message that you are always available and that customers can call you about any of their concerns.
A phone line sends the message that you don't just care about a one-time sale but that you want to foster an ongoing, positive relationship.
Don't overlook the benefits of a business phone system. If you have an existing system or you're looking to implement a new one, Alamo Communications, Inc., can assist you with all your enhancement and installation needs.